Notifications that bring customers back without you lifting a finger

How does the win-back message work without nagging?

Once a day, BTAQA looks for customers whose last stamp is older than the period you set. You choose it under Days inactive: 3, 5, 7, 10, 14, 21 or 30 days, with 7 as the default.

Each absence gets one message. If the customer comes back, collects a stamp and later goes quiet again, they get a new one. Customers with a reward already waiting are left alone, since they already have a reason to return.

What do the birthday and review messages need?

Both depend on data the card collects, so their switches stay disabled until that data exists. The panel shows a button that takes you straight to the setting you need.

• The Birthday Greeting needs the birthday field in your join form. Select Enable Birthday Field to open the card settings.
• The Review Request needs a Google review link on the card, added in Step 3: Information through Go to Step 3 to add link.
• A review request is only sent when staff pick a product at scan in the scanner app; the {product} variable puts that product's name in the message.
• Each customer gets at most one review request per day.

How does the message reach the customer's phone?

The message goes to the card saved in Apple Wallet or Google Wallet, so your customer installs no app and you never need their phone number. Scheduled messages are checked every 5 minutes, so they arrive close to their set time.

Google Wallet itself allows 3 messages per card in 24 hours. BTAQA puts no monthly cap on notifications on any plan.

How should you set the four messages for your business?

Customers don't visit every business at the same pace, so set the We Miss You period to fit yours. A coffee shop that sees regulars every few days usually suits 5 or 7 days. Customers come back to a car wash less often, so start at 14 or 21.

At a barbershop or beauty salon, the service cycle runs for weeks, so 21 or 30 days fits better, with a birthday greeting that reminds the customer of their gift. At a restaurant or cafe, the review request becomes a specific question such as "How was your {product}?", so the customer reads the name of the dish or drink they ordered.

Start with the default and change it once you know your customers' rhythm. You can change the period from the list at any time, and it applies from the next daily check.

When does a message not arrive, and what happens then?

Messages go to the card in the wallet. If a customer never added your card to Apple Wallet or Google Wallet, BTAQA skips them and does not count it as sent. The same applies when a customer has hit Google Wallet's limit of 3 messages per card in 24 hours and has no Apple device: the message is marked skipped and is not retried.

We Miss You counts the absence from the last stamp, so a customer who joined but has no stamp yet is not included. The daily check runs at 06:00 UTC, which is 09:00 in Riyadh and 10:00 in Dubai, so win-back and birthday messages arrive in the morning.

• In Google Wallet each message carries a title for its type: "Welcome!", "We miss you!", "Thanks for visiting", and "Happy Birthday!".
• In Apple Wallet the message shows on the lock screen and stays on the back of the card until a newer one arrives.

How are automated notifications different from push campaigns?

A push campaign is one message you write and send yourself to every cardholder at once, such as a weekend offer. Campaigns are on every plan, with a limit of 3 sends per card in a rolling 24 hours.

Automated notifications fire for each customer on their own when something happens: they join, go quiet, have a birthday, or visit. They don't count toward the 3 campaign sends, so your next campaign stays available however much the automated messages run.

Use both, and don't overdo it. A customer who gets too many messages may turn off the card's alerts or delete it. How many push notifications should you send? gives you a practical pace.