The best loyalty programme in Saudi Arabia
No single programme is best for everyone: there are two models: points systems running through an app and POS integration (Bonat and Resal are strongest here; fits full restaurants and large chains), and stamp cards stored in Apple Wallet and Google Wallet with no app (fits cafes, car washes and salons). In the second model BTAQA is the most complete Arabic option: Arabic-first, the product recorded with every stamp, vehicle cards with Saudi plate designs, and reviews tied to real visits. Waya is a serious alternative for in-wallet points and balance cards.
How to choose: the criteria that matter
Stamps or points?
If your offer is “buy X get Y”, stamps are clearer for your customer. If baskets vary widely, like a full restaurant, points fit better.
App or wallet card?
An app gives a richer experience to those who install it, but most customers never do. A wallet card joins with one scan and resurfaces every time the wallet opens.
Arabic by design, not translation
Your card is customer-facing. Pick a platform designed in Arabic from day one: direction, type, and the card copy itself.
What do you learn from each visit?
Counting stamps alone builds no decisions. A platform that records the product with the stamp gives you best sellers and per-customer favourites.
The platforms, and what each is best at
- BTAQA (بطاقة)
Best at: Arabic-first wallet stamp cards for cafes, washes and salons, with product recording and reviews
- BonatFull comparison
Best at: POS-wired points for restaurants and chains
- ResalFull comparison
Best at: Broad enterprise rewards infrastructure for large organisations
- WayaFull comparison
Best at: In-wallet points, balance and discount cards
Numbers from the BTAQA platform (August 2026): 13,608 customer cards and 27,713 recorded stamps. The best-performing programme on the platform is a cafe with a 6-stamp card: 87% of its cards get scanned and 81% of its customers return. Source: BTAQA platform data, not an industry study.
Common questions
- What is the fastest way to launch a loyalty programme?
- A wallet card: create the card in minutes, print the QR at the counter, and staff start recording from the scanner app the same day. No hardware, no system integration.
- Do loyalty programmes actually work in Saudi Arabia?
- The data says yes when the programme is simple: the best programme on the BTAQA platform is a cafe with a 6-stamp card whose customers return at 81% (platform data, August 2026). Simplicity, not programme size, is the common factor in the ones that work.
- Do I need a POS system?
- Depends on the model: points systems like Bonat are built on POS integration. Wallet cards like BTAQA run fully standalone through a staff scanner app.
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