BTAQA vs Walaay
Both platforms target Saudi Arabia, put the card in the customer’s phone wallet with no app for them, and run independently of the POS. Walaay is run from a merchant app and advertises points, stamps and cashback with branch and staff management. BTAQA is run from the browser with a staff scanner app, and adds what Walaay’s site does not show: a product recorded with every stamp, vehicle cards carrying the customer’s car and plate, and reviews tied to real visits.
The details about Walaay on this page come from their own website, walaay.com, in October 2026. Anything we could not find there is marked “not advertised on their site”, nothing more.
The comparison, feature by feature
| Feature | BTAQA | Walaay |
|---|---|---|
| Card inside Apple Wallet & Google Wallet No app for the customer to download: the card lives in the phone wallet. | ||
| Arabic-first Dashboard, card and support in Arabic with full RTL, and complete English support. | ||
| Digital stamp and points cards Stamps (buy X, get Y) when the bill is about the same, or points from the bill amount with no POS when it varies. | Plus cashback; the bill value is typed at the scan | |
| GCC vehicle cards A car-wash card showing the customer's car and plate in their country's plate design. | Not advertised on their site | |
| Product recorded with every stamp Know your best sellers and each customer's favourite from real visit data. | Not advertised on their site | |
| Review collection tied to real visits The review ask goes to a customer who actually visited, at the right moment. | Not advertised on their site | |
| Dedicated staff scanner app An iOS and Android app with simple staff sign-in. | The merchant app, for the merchant and staff | |
| Updates on the pass itself Stamps and notifications reach the wallet card directly. | Not advertised on their site | |
| Multi-branch One programme working across all your branches. | Branches and staff are advertised on their site |
When is Walaay the better fit?
Walaay may fit you better if you prefer to run the whole programme from an app on your phone rather than the browser, or if cashback is part of your offer.
Numbers from the BTAQA platform (August 2026): 13,608 customer cards and 27,713 recorded stamps. The best-performing programme on the platform is a cafe with a 6-stamp card: 87% of its cards get scanned and 81% of its customers return. Source: BTAQA platform data, not an industry study.
Common questions
- Do both platforms need a POS system?
- No. On both, staff type the bill value at the scan for a points card. The difference is that BTAQA also records the product with every stamp.
- Where is the programme run from?
- Walaay from the merchant app, per its site. BTAQA from a browser dashboard, with staff using a dedicated iOS and Android scanner app.
- Does my customer need an app on either platform?
- No. Both store the card in the customer’s phone wallet directly.
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