Loyalty Program Notifications

The notification is the difference between a loyalty card forgotten in a wallet and one that brings a customer back regularly. But the same notification can be a helpful reminder or an annoying ad, and the only difference is usually frequency and timing.

Common mistakes run both ways: too many notifications overwhelm the customer, who then mutes them entirely, while too few mean the business is forgotten. The right cadence differs by business type, a cafe visited daily needs a completely different rhythm than a salon visited monthly.

The articles below cover the right frequency by business type, the best time to send, and how notifications work through Apple Wallet and Google Wallet with no separate app.