Loyalty Cards for Laundries: Bring Customers Back Every Week
Direct answer and summary
A laundry loyalty card is a digital card in Apple Wallet or Google Wallet that rewards customers for coming back, such as "collect 7 stamps, get a free service". The customer scans a QR code at the counter and adds the card to their wallet with no app, and staff add stamps from the scanner app. With BTAQA you can choose stamps or points from the bill amount.
Key takeaways
- A laundry is a repeat business: the customer who comes back every week is the core of its income.
- Stamps suit a fixed-price service; points suit a bill that ranges from one shirt to a pile of blankets.
- A card in the phone's wallet never gets lost with the pickup receipts.
- Picking the service at each scan shows which services sell most.
- Your Google review link shows on the card itself.
Shirts and thobes need washing again and again, and abayas and blankets keep coming back to the laundry. A laundry customer does not come once; they come back many times a year. The question is whether they come back to you, or to whichever laundry is on their way.
A loyalty card gives them a reason to choose you every time, and gives you a way to see who comes back and who has stopped. The short version is on the loyalty program for laundries page.
How does a loyalty card work in a laundry?
The customer scans a QR code at the counter and adds the card to Apple Wallet or Google Wallet; at every service, staff scan the card in the scanner app and a stamp is added.
- The customer scans the QR code at the counter, then adds the card to their wallet with no app to download
- At drop-off or pickup, staff scan the customer's card in the scanner app on iOS or Android
- The stamp is added and the customer sees their progress in their wallet within moments
- When the stamps are complete, the reward is ready to redeem
BTAQA | بطاقة
Stamps or points: which suits a laundry?
Stamps suit a service with a roughly fixed price; points suit a bill that changes a lot from visit to visit.
- Stamps: a laundry where customers bring about the same load every week suits a simple card: "collect 7 stamps, get a free service". Customers understand it at a glance.
- Points: when one visit is a single shirt and the next is blankets and bedding, points reward each customer by what they spend. Staff type the bill amount in the scanner app and the points are calculated automatically, with no POS integration. See the points card page.
BTAQA offers both, and you can run the two cards side by side, depending on how many cards your plan allows.
What does the card tell you about your customers?
When staff pick the service at the scan, such as wash and iron a shirt or clean a blanket, you learn which services sell most and what each customer orders.
- Top services: the dashboard shows your most requested services from scan data
- Each customer's services: the scanner app shows a customer's previous services first, so staff pick them with one tap
- Optional: a stamp can be added without picking a service
See the products per scan page.
How do you remind customers about your laundry?
The card stays in their phone's wallet, and you can send a notification that lands on the lock screen with no app.
- Manual notifications: send an offer or a reminder to your cardholders from the dashboard
- Automatic notifications: a welcome message, a reminder for customers who have stopped coming, a birthday greeting and a review request after a visit, on the Engage and Retain plans
- Nearby reminders: add your laundry's location, and the card may appear on the customer's screen when they are close, with Apple and Google deciding when. See the nearby reminders page
Automatic marketing notifications only reach customers who agreed to receive them.
How do you get more Google reviews for your laundry?
Add your Google review link to the card: it shows on the card itself, and the customer can be sent to the review page right after adding the card.
A customer collecting clean, ironed clothes is at a moment of satisfaction, a good moment to ask for a review. Read the guide to getting more Google reviews to ask in a way that follows Google's policy.
Digital vs paper loyalty cards
A digital card doesn't get lost or dirty, and it tells you who comes back; a paper card does none of that.
| Digital card | Paper card | |
|---|---|---|
| Where it lives | The phone's wallet | A pocket or with the receipts |
| If it's lost | It isn't; it's on the phone | The customer starts from zero |
| Reaching the customer | Lock-screen notifications | None |
| Knowing who comes back | Dashboard with visits and services | None |
| Stamp fraud | Stamps added from the scanner app or dashboard | Stamps can be copied |
What a loyalty card can't do for a laundry
A loyalty card doesn't fix washing quality or delivery times: it rewards a happy customer for coming back, it doesn't bring back an unhappy one. And stamps or points are not pulled from your POS on their own; staff add them from the scanner app with each service.
Frequently Asked Questions
No. The customer scans a QR code at the counter and adds the card to Apple Wallet or Google Wallet, without downloading a laundry app.
Pick a number a weekly customer reaches within a month or two, such as 7 stamps for a free service, so the reward stays close and motivating.
Yes. On a points card, staff type the bill amount in the scanner app and the points are calculated automatically, with 1 to 5 reward levels.
Yes. You manage your branches from one account, and the customer collects stamps at any branch.
Yes. 14 days free with no credit card, to design your card and try it with your customers.
Ready to launch a loyalty program for your business?
Design your card and go live in minutes on Apple Wallet and Google Wallet.
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