The best loyalty programme in the UAE
The UAE market is bilingual by nature, so the first criterion is a card that works equally well in Arabic and English. For stamp cards inside Apple Wallet and Google Wallet with no app, BTAQA is the most complete: fully bilingual, the product recorded with every stamp, and: for car washes: vehicle cards in each emirate’s plate design. LoyaltyPass is a reasonable alternative for a fully English-speaking audience on Western POS systems, and Resal for large organisations.
How to choose: the criteria that matter
Genuinely bilingual
Your customer may prefer Arabic or English: the card and dashboard must master both, each in its correct direction.
No customer app
In a fast market like the UAE, one QR scan puts the card in the wallet. Every extra step loses joins.
Fit for your exact business
A car wash deserves a vehicle card with a UAE plate; a cafe deserves the drink recorded per stamp. Pick a platform that knows your sector.
Data that drives decisions
Best sellers, per-customer favourites, and return rates: reports you build offers on, not just a stamp counter.
The platforms, and what each is best at
- BTAQA (بطاقة)
Best at: Bilingual wallet stamp cards, with UAE-plate vehicle cards and product recording
- LoyaltyPassFull comparison
Best at: Fully English-speaking audiences on Square, Toast and Clover
- ResalFull comparison
Best at: Enterprise rewards infrastructure for large organisations
- OneCupFull comparison
Best at: A simple cafe stamp card with an English-first interface
Numbers from the BTAQA platform (August 2026): 13,608 customer cards and 27,713 recorded stamps. The best-performing programme on the platform is a cafe with a 6-stamp card: 87% of its cards get scanned and 81% of its customers return. Source: BTAQA platform data, not an industry study.
Common questions
- Does a wallet card work on both iPhone and Android?
- Yes. The card issues to Apple Wallet on iPhone and Google Wallet on Android, and updates and notifications reach both.
- My business serves many nationalities. Which language should the card use?
- You do not have to choose: with BTAQA you create the card in Arabic, English or both, and the join page greets the customer in their language.
- Are vehicle cards available with every emirate’s plates?
- Yes: the plate design follows the customer’s country and emirate, alongside the other GCC countries’ plates.
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